TITLE:                    Head Golf Professional

DEPARTMENT:  Birdwood Golf Course - Operations

REPORTS TO:     Director of Golf

JOB OVERVIEW:

The Head Golf Professional is responsible for the overall management of daily operations, hiring and training all golf operations team members, overseeing unparalleled guest service standards, successful financial and operational performance, and performing a multitude of administrative functions.  The Head Professional will contribute to making Birdwood at Boar’s Head Resort the best golf experience in Central Virginia.

 Full Fact Sheet Here: https://d6qj0ptr7prnl.cloudfront.net/boarsheadresort.com-2457378438/cms/pressroom/birdwood_fact_sheet_nc.pdf

WORK ENVIRONMENT:

Work 75% of the time in the golf pro shop and clubhouse.  Work 25% of the time outdoors managing daily play, events, servicing members and guests, and teaching golf.

ESSENTIAL JOB FUNCTIONS

• Manage, oversee, and delegate all aspects of the daily operation for all golf facilities
• Recruit, hire, train, and supervise all golf department operations staff
• Ensure Forbes service standards are maintained with every member and guest interaction
• Oversee and administer all internal member and external groups, tournaments, and events
• Achieve and contribute to the success of all golf financial and operational performance goals
• Assist and collaborate w/ the Director of Instruction to provide comprehensive golf instruction programs
• Assist and support the Membership Sales Manager in promoting new member leads, working with prospective

Members, and the orientation of new members

• Oversee and maintain a profitable golf merchandise retail operation
• Maintain relationships and work closely with all property department managers to achieve resort goals
• Contribute to the overall resort team effort by completing additional duties as requested

Operations Management Functions

• Oversee the tee time reservation system, starting, monitoring, and pace of play
• Ensure accurate accounting, recording, and tracking of all member and guest fees
• Oversee golf car fleet while ensuring proper maintenance and storage
• Develop and manage an innovative comprehensive member and guest schedule for tournaments, group outings, and special events
• Assist in the operation and management of well-maintained organized practice facilities
• Provide professional teaching, club fitting and club repair services
• Ensure the proper storage, maintenance, cleaning and organization of all golf equipment and rentals

Golf Administration Functions

• Create, update and maintain golf operations policies and procedures along with job descriptions
• Adhere to, enforce, and implement policies and procedures of the facility
• Ensure performance reviews are completed and recorded for all applicable staff
• Attend all staff meetings scheduled by management and schedule staff meetings w/ golf operations team
• Assist with marketing, newsletters, written communications, posting member and guest information, and all golf promotional materials
• Oversee the administration of the World Handicap Program for members and guests
• Work with, establish, administer and consult with golf committees as requested
• Assist and support all golf facility related community partnership/volunteer opportunities and programs

Business and Financial Functions

• Assist in the development and preparation of operational budgets and forecasts
• Review of all golf operations revenues and expenses on a daily, weekly, monthly, and/or annual basis
• Manage tee sheets and customer base to maximize course usage at highest possible rates
• Ensure systems controls are in place to safeguard assets, revenues, and resources
• Maintain comprehensive and consistent opening/closing shift accounting and operational procedures
• Offer a variety of profitable programs and events that include women, juniors, seniors, and families
• Assist the DOI and DOG with creation and administration of BH Golf Academy developmental programs
• Coordinate w/ Food and Beverage Managers to maximize F&B sales on daily basis and for special events

QUALIFICATIONS

Essential:

• PGA and/or LPGA Class A Member in good standing
• A minimum of 7 years of experience in teaching golf
• A minimum of 3 years of experience in overseeing all golf instructional programs at a facility
• Proficient in using Microsoft Office, Golf Genius and GHIN software
• Ability to communicate professionally and effectively in both verbal and written formats
• Proficient in each of the following: teaching, using technology, club fitting, practice facility management
• Ability to work a flexible schedule, including holidays, weekends, early mornings and evenings
• Proven ability to:

• Work well and positively with management and colleagues within a team environment while having the ability to work independently when required
• Develop strong and positive relationships with all members, key stakeholders, and golf community
• Exhibit efficient time management skills and prioritize tasks
• Resolve problems calmly and professionally, using good judgment and strong interpersonal skills
• Understand member and guest service needs and provide anticipatory service

Desirable:

• Experience operating Trackman and SAM Putt Lab or similar
• 4 year college degree or equivalent
• PGA and golf industry certifications

•        Experience managing Golf POS, Schedulers and Tee Time Management systems

FORBES TRAVEL GUIDE BASIC STANDARDS

• Telephone conversation is calm and clear.
• The guest is always asked permission before being placed on hold.
• No telephone hold longer than 30 seconds without offering call-back.
• Staff acknowledges the guest when appropriate and reasonably possible.
• Staff is highly articulate and avoids slang and excessive use of phrase-fragments.
• Staff is polite and maintains a gracious tone and appropriate pace throughout the interaction.
• Staff readily smiles and maintains an engaging expression.
• Staff makes eye contact and keeps focus on the guest.
• Staff exhibits a genuine sense of interest and concern for the guest.
• Staff is thoughtful and intuitive, demonstrating anticipatory service when appropriate and helpful.
• Cross-departmental channels of communication among staff are consistent and complete.
• Staff performs the requirements of their department knowledgeably and proficiently.
• Staff can capably answer questions about the entire hotel or obtains effective and prompt assistance.
• The guest’s name is used naturally as a signal of recognition.
• Staff closes interactions with polite, appropriate remarks.
• All staff encountered are wearing professional, clean and well-fitted uniforms.
• All staff encountered are extremely well-groomed.
• Staff maintains alert posture and behaves professionally in view of the guest.
• Staff does not decline any request without offering appropriate alternatives.
• The service is handled without excessive delays or interruptions.

FOUR DIAMOND SERVICE EXPECTATIONS

• All associates exhibit a professional vocabulary that is devoid of common slang.
• Guests are graciously escorted to areas when directions are requested.
• All associates consistently maintain eye contact with guests.
• There is evidence that all associates are empowered by management to resolve guest issues immediately.
• All staff associates fulfill guest's special request(s).
• All phone calls are answered promptly within three rings.
• All associates are appropriately attired; name tag is clearly visible.
• All associates demonstrate appropriate behavior and hygiene.

WORKING CONDITIONS AND PHYSICAL DEMANDS

SAFETY RESPONSIBILITIES

All employees must learn and comply with all Resort safety rules; must use appropriate safety equipment at all times; must immediately report all unsafe conditions to supervisors; must be familiar with all safety features or equipment, machinery or materials encompassed by job duties; and must check with supervisor if there is a question as to the safe procedure to be used for any job function.

STANDARD SPECIFICATIONS

Requirements are representative of minimum levels of knowledge, skills and/or abilities.  To perform this job successfully, the incumbent will possess the abilities or aptitudes to perform each duty proficiently.  Some requirements may exclude individuals who pose a direct threat or significant risk to the health and safety of themselves, other employees or guests.

This description excludes the marginal functions of the position that are incidental to the performance of fundamental job duties.

This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position.  Employees will be required to perform any other job-related duties assigned by their supervisor. This document does not create an employment contract, implied or otherwise, other than an “at will” employment relationship.

GUEST SERVICE COMMITMENT

"I acknowledge that the Forbes Travel Guide and the AAA Four Diamond Service Standards at The Boar’s Head have been explained to me. I understand that I am personally responsible for creating an environment of hospitality through my daily actions. The Boar’s Head will continue in their commitment to guest service through new initiatives and processes. I am aware it is my obligation to acquire knowledge of any new standards and participate in continued training.

The Boar’s Head is committed to being Virginia’s most outstanding resort, defined by its spectacular setting and passion for personalized service. As an associate of The Boar’s Head I will adhere to these standards and strive to uphold them through-out the duration of my employment."

Head Golf Professional Compensation

Base Salary                         $63,000-$68,000

Commissions/Bonus       $5,000-$10,000

Lessons at 75%                  $5,000-$10,000

Total Comp                         $73,000-$88,000