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Private Events Sales Director

American Golf Corporation | Rancho Palos Verdes CA 90275 USA | Full Time | Posted: 08/20/2019

Job Descriptiontop

Job summary:

Maximizes Private Events revenues to include banquet food* and banquet beverages*, facility rental and net amounts received for equipment rental. This is accomplished through networking, solicitations, grass roots sales and attaining or exceeding the annual budget revenue goals and booking goals for Private Events.

Essential Duties and Responsibilities:

  • Increases Private Events revenue by following Sales Standards / Expectations, including: executing outbound sales call requirements (outbound Cold Call contacts per day and Follow-Up phone calls per day and networking events per month) to drive awareness, creating and implementing lead generation strategies; identifying and pursuing target markets by monitoring club and community demographics; utilizing contact database daily to build and maintain prospects, track leads and accurately report all sales metrics; networking with members, guests and the community to maximize leads and referrals; maintaining relationships with previous event hosts and members (if applicable); synergize with fellow sales team members and maximize customer potential
  • Manages event administrative requirements and logistics by developing and adhering to Sage contracts/confirmation agreements; communicating requirements in advance to appropriate departments or outside vendors and following up to ensure that corporate standards of quality and service are met; maintaining a close working relationship with event host; meeting and greeting organizer at event (if applicable); following up with event hosts to ensure satisfaction and maximize referrals
  • Maintains communication with management by participating in the Weekly Sales Meeting and providing weekly and monthly status reports including PACE, Activity Reports, Task List, Pipeline and others as requested by management through Sage
  • Executes the club-specific marketing plan approved by Corporate Marketing Department, including hosting and participating in the annual required prospecting events for private events

*At clubs that have a dedicated Tournament Sales Director or Manager, Private Events, the Private Events Sales Director will not be responsible for Tournament Food and Tournament Beverage sales.

Additional Responsibilities:

  • Promotes club event bookings to the local community by attending member functions, monthly Chamber of Commerce meetings, trade association meetings and trade shows
  • Ensures smooth execution of events by collaborating with appropriate department heads
  • Maintains communication with peers by attending weekly department head and sales meetings
  • Implement and supports all AGC initiatives and programs as requested by management
  • May be responsible for selling other disciplines (e.g., Tournament Food and Beverage)
  • Attend all scheduled sales conference calls.

Minimum Qualifications and Skill Requirements:

  • 4-year college degree preferred and 2 years of related experience in sales preferably in golf/hospitality/service industry, or equivalent combination of education and experience
  • Strong sales skills required
  • Knowledge of golf preferred
  • Sales training preferred
  • Proficient in computer software including Microsoft Word, Excel and CRM
  • Solid time management, organization and prioritization skills; ability to work with little or no direct supervision
  • Excellent customer service orientation and focus on customer satisfaction required
  • Strong leadership and people skills, plus the ability to build and foster a team environment desired
  • Valid driver’s license required

Job benefits:

  • Golf and Tennis Privileges
  • Meal and Beverage Discounts
  • Merchandise Discounts
  • Paid Vacation and Holidays
  • 401(k) Savings Plan
  • Health Care and Welfare Benefits such as Life Insurance, Medical Plans, Dental Plans, Flexible Spending Accounts, Employee Assistance Plans

Job Detailstop

Location Rancho Palos Verdes, CA, 90275, USA
Categories Sales/Marketing/Promotions

Location Maptop

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Job Code 1221680